Once you select either geography or a service you filter the service to just your selection.
These show you how far into any service you are and let you navigate back to the start of that service.
If you pick Argentina from the geography menu then all the content you see will relate to Argentina and all the service links will return Argentina pages.
If you pick Autos from the geography menu then all the content you see will relate to Autos and all the geography links will return Autos pages.
At any point click 'Home' to return the root of your subscription.